Bytes Bite

I am definitely heading to FOWA this year and I wanted to list the workshops I am attending here.

1. How to build Facebook Connect + openID into your site ?
2. How to build a Web App from A – Z ?

The full list of workshops can be found here. Ping me if you are attending and want to catch up for a beer after the workshops or at the FOWA Party.

2009 is flying by very fast. It’s already August and FOWA is just around the corner again. The lineup this year looks to be very interesting and I will be trying my best to get to this conference. If you are going then do let me know and I would love to catch during or after the conference to discuss web apps over beers.

Spoonfed is about 2 things : helping people find events and helping event organisers market their event.

Making it really easy to find events and advertise events. Publishing high quality event data is REALLY difficult.

• incentive structure for UGC is non-existent
• finite shelf life
• insane amount of fragementation
• editors are expensive

answer : We buolt a publication platform designed for this job

• aggregates direct from event owners
• employs techniques from SAS project management tools
• provides editors with polishing tools reduces research

Got the data, now what ?

• www.spoonfed.co.uk/london
• mobile : what’s on around me right now ?
• content partners

Revenue

• Bullsyeye-SAS
  • digital marketing platform for event owners
  • mobile & email meet CRM meet social media
• What does it do ?
  • email and mobile marketing
  • manage your customers
  • social media integration
  • disseminates your events around the web
• Subscription model launching soon

What we find exciting :

• Yahoo Placemaker
• Flickr’s geotagged photo’s

Location is entrenched on this site. Not just on search but also for setting up email alerts etc. Services like upcoming are potentially competitors but Spoonfed founder feels (as do others) that are not competitors. But what about Eventful and other’s who are location based event advertising platforms. Spoonfed founder feels they wont last long… He must know something I do not.

CTo of location based advertising startup adphonic presenting.

Previous options

• Lots of location-relevant services and apps Consumer interest in location sharing.
• Lots of market buzz.
• Expensive operators-based solutions.
• Limited mass market options

iPhone, iPhone, iPhone

The iPhone is the breakthrough location-aware device. Evolution of iPhone geolocation/GPS APIs. iPhone 4.0 enables true open LBS development as it enables user location access into the browser. Providing instance access to exact location (or somewhat exact) of user at the time of the page being loaded.

Locatable, an Jailbroken iPhone app, developed by the CTO of adphonic provided location based OSM maps.

The gelocation API for advertising is here.

• sites and apps on equal footing
• no intermediary storage system required
  • the starbucks example

What do advertisers want ?

• If not where you are, where you’re at
  • Technographics != mindset
• Location is a piece of an integrated context, not just GPS coordinates
  • home or work
  • business or pleasure
  • on the move / having a coffee
• location + behaviour -> offer selection
  • say you are a few blocks from tesco, and at this point in time consistently you have headed in and bought a bunch of things, say in preperation for dinner, allows advertisers to send you a sweet deal to entice you into the Tesco and buy some goods using the special offer just for you.

So what is adPhonic doing ?

• self-service mobile advertising network
• public launch tomorrrow, 1 july
• HQ in London, staff in Paris & San Francisco
• state of the art feature set
  • comprehensive targetting
  • advanced reporting & analytics
  • open publisher integration API
  • intuitive user interface
• seeking location-based ad trial partner

How are they capturing my behaviour?

geomob london meetup is tonight at the British computer society where a host of neo geo lumniaries are set to speak on various neo geo topics. I believe a few places are still available so do come along if you are free, in london and interested.